About the project:
About the project: This identity was created in 2022 for Essential Foods. Ambassadors Club is a loyalty program for breeders only that offer unique deals on Essential products and services. The aim was to create a luxurious universe that ties well with the existing brand.
The design: The Logo is designed as a monogram using the Essential typography Eidetic Neo. The monogram which often communicates a name or title conveys an exclusiveness to the identity. Together with the logo I designed a tapestry using the monogram. The tapestry works well as a background element and can be seen both on web and in print.
As a gift for potential new members, I designed a folder containing the Essential magazine - breeders edition. The folder has the logo embossed on the front and the tapestry printed on the inside.
