Date
2024
About this project
This is a fictional project for dream client Mellow Minds. Mellow Minds is a Danish brand producing hair- and skincare products using natural and vegan ingredients only. Their products are a small everyday luxury with focus on self-care and good quality. Production is handmade in small batches making it sustainable by reducing waste.
I created a character for the brand that supports their values and purpose. This is Mellow. Mellow is a human-like being with round features conveying friendliness and warmth. Mellow is a calm fellow who encourages self-care and slowing down. His earthy colors change in relevance to the product as he floats around in a serene and magical self-care universe.
