Date
2025
About this project
This is a fictional project creating a campaign for Tony's Chocolonely. The campaign celebrates the 20 year birthday of their first iconic red chocolate bar.
My idea was to create a festive scenario using the ingredients for a birthday cake - the red bar being one of them. Sprinkles, butter, eggs and strawberries are strewn about creating a chaotic scene that goes well with Tony's disruptive brand personality. I've chosen to use mainly the colors of the red bar to underline the theme og the campaign.
